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Hostess Closing the Twinkie Going out of Business ~ UnBuzzed Top Ten List

DEFINITION: of Hostess Closing. Hostess, a cultural icon, is going out of business. Bankrupt. Gone, Kaput. Hostess closting. Why? Labor disputes, changing tastes – everything and anything wrong with America today. Health food. Hostess cupcakes bad bad bad. Now that the Hostess bankruptcy is formally announced, people are freaking out. Suddenly everyone is Googling – where can I get Twinkies? Buy Ding Dong’s online at eBay. A food mocked because it could survive a Nuclear Winter – the Twinkie – is now becoming the hot hot item. But do you really know Hostess? Beyond its bankruptcy and going out of business sign, do you really know everything there is to know about Twinkies, Ding Dong’s and where to get your next Twinkie fix? UnBuzzed brings you the top ten links for Hostess Twinkies and Ding Dong’s plus lots of useful facts about this cultural icon.

    Hostess Closing: UNBUZZED. By defining ‘Hostess Closing,’ we UnBuzz it – we unravel its marketing meaning not just as a trending Google search… but as a cultural phenomenon. We can then learn from it as a marketing meme? Why do people care about ‘Hostess Closing?’ Why are they searching for it? As someone who teaches SEO, Social Media Marketing and AdWords Online for small businesses and marketers, here is the UnBuzzed Dashboard for monitoring the SEARCH and SOCIAL BUZZ around ‘Hostess Closing.’
Hostess Closing the Twinkie Going out of Business ~ Free Webinars - Learn SEO, Social Media, AdWords!
Free Webinars - Learn SEO, Social Media, AdWords!

What ‘Hostess Closing’ Teaches Marketers About Marketing

From a marketing perspective, why do we care about the Hostess bankruptcy? Well, first of all, because when any big brand dies that should be news and a reminder to us all that all brands ultimately (can) die. Even Apple might someday die. It happens. Secondly, Hostess has some really interesting branding vs. production problems. On the product / production side they have products such as Twinkies and Ding Dong’s that people ‘like’ but people don’t necessarily ‘buy’ because the brand image has been tarnished as full of chemicals and bad for you. Sinful food, as it were. Yet they have incredible brand recognition – who doesn’t know Twinkie? Who doesn’t know Ding Dong? So they have brand recognition but not enough umph to get sales. That’s an interesting problem, isn’t it? Third, they have product problems. Unionized labor, high labor costs, a changing market… all the sins and problems plaguing American manufacturing today – not solved, with no clear ‘good’ and no clear ‘bad.’

So, the teachable marketing moment here is about having a brand (good!) but not enough sales (bad!). And having a brand but not being able to charge enough to cover those high costs. Compare that with Apple – a great brand, charging near monopoly prices for its products. Hostess becomes the anti-Apple: a great, strong brand but unable to consumate the sale. Now go buy a Twinkie before the Hostess cupcakes closing means they are all gone!

My List of Hostess Closing ~ Top Ten Weird, Interesting, or Just Plain Cool Items

  1. Hostess going out of business; Twinkies to disappear from shelves.Go!
  2. Video ~ A Tribute To Hostess (Funny)Go!
  3. Hostess Brands is Closed (Official Announcement)Go!
  4. Hostess Brands on FacebookGo!
  5. Hostess Ding Dong’s on WikipediaGo!
  6. Hostess Twinkie on WikipediaGo!
  7. Ding Dong Search on Google Images (Not suitable for children!)Go!
  8. Twinkie Search on Google ImagesGo!
  9. Time’s List of Top Ten Iconic Junk Foods – Hostess Twinkie #1Go!
  10. Video: Hostess CEO: 30 percent of our workforce has put 18,500 people out of a jobGo!

UnBuzzed Dashboard – Learn More about Hostess Closing

How to Find Top Resources on Hostess Closing the Twinkie Going out of Business and stay on top of the buzz

Google Searches – Use Google to dive deeper into Hostess Closing

Google Blog Search – Use Google Blog Search to tune into the Blogosphere on Hostess Closing:

Trending Twitter Hashtags – follow Twitter for Hostess Closing:

Videos on YouTube – Watch YouTube on Hostess Closing

Google+ – Peruse Google+ for the latest on Hostess Closing

Google News – What’s the Latest News on Hostess Closing

Topsy’sSocial Media News Posts on Hostess Closing

Bing Social Real-time Twitter & Facebook Search for Hostess Closing

Other Related Searches

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