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Facebook ‘Sponsored Results’ and Marketing Implications

Facebook is rolling out ‘sponsored results.’  These are similar to Google AdWords ads – driven by the keywords that someone types in.  In this case, when they type something into Facebook search, they will see ‘sponsored results’ and hopefully get diverted to your Facebook page or app.

Here is information from Facebook, directly, on Facebook Sponsored Results.

Currently they are not allowing ads to go outside of Facebook; so you can only use them to promote Facebook items.  It’s very important to understand when, why, where, and how to advertise or not advertise on Facebook as well as all other social media sites.  Our motto is always get what you can get for free, first, and then graduate to advertising slowly and cautiously.  Here is more info on our Top Ten Free Tools for Social Media Webinar –

 

  • Learn Social Media Marketing (SMM). Social Media Marketing is the NEXT WAVE in successful Internet Marketing. But it can be confusing! 
  • Get the Top Ten Free SMM Tools. Twitter tools, Facebook tools, Yelp tools, Google Places tools, all sorts of amazing FREE Social Mediatools. We’ve done the hard work for you: finding them AND explaining them, one by one.

 

 

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